ASLAN SARANGA

Domino’s Pizza

General Manager

CASE STUDY: DOMINO’S PIZZA

A session to share exclusive know-how… Inspiring methods to apply on our own business models…

This session will cover Aslan Saranga’s growth strategy and infrastructure plans for the future in that Domino’s Pizza will increase its store count from 200 to 500 in three years.

• How does the store classification system, developed exclusively for Turkey, facilitate the decision to open up a new store?
• Which KPIs are more effective in measuring store performances?
• How does the system automatically reproduce customized marketing strategies for each store?
• How do they use data effectively and how many customer segmentations do they have?
• What do “male” pizza, “female” pizza mean?

Aslan Saranga will give clues for retailers that would be applicable to all business fields.

ASLAN SARANGA After completing his BA degree in International Business Administration at İstanbul University, Aslan Saranga went on to complete his MA degree in Finance. In 1993, he joined Ovalar A.Ş. to focus primarily on international trade for three years. In 1997, he took part in the foundation of Domino’s Pizza in Turkey and became the general manager of the company in Turkey at the age of 28. Domino’s Pizza has maximized its store count to 200 in 14 years and was awarded the "Gold Franny Award" five times for successful franchising. Aslan Saranga maintains his general manager position in Domino’s Pizza.