AUBREY GHOSE

ais>BrandLab

CEO

CREATING "A SELLING SPACE" IN THE MIND OF THE CUSTOMER

A store, a bank and a supermarket…

Brand management has become more challenging and more complicated than it was before. Conventional management strategies do not work any more.

Now the real target is to create a selling space for your brand in the mind of the costumer.

Operating in Barcelona, London and Dubai with their TrendLab, RetaiLab, SkiLab and AdLab offices, Aubrey Ghose will share his experiences in three different areas of concentration in business as the CEO of ais>BrandLab and an expert on holistic brand management.

It is now our turn to be inspired and learn from this vision to relate to our own businesses.

SESSION SPONSOR:

COFACE SİGORTA

AUBREY GHOSE Having spent long years with international London based consultancies, including Fitch, BGD and HLS, Aubrey Ghose held the position as Group Creative Director and the co-founder of Allen International. In 2003, he founded ais>BrandLab and worked with 100 industry giants, including Coca-Cola, Zara, Nike and National Bank of Dubai, to relay his 30 year brand management experience in interior design, staff training and advertising of banks, supermarkets, boutiques and retail chains. Familiar with Turkish market, Aubrey Ghose maintains his CEO position at ais>BrandLab.