WHAT IF RETAILERS AND SHOPPING MALL INVESTORS SWITCHED HATS?

Semih Şeftali
Esse, Chairman

Cüneyt Yavuz
Mavi, General Manager

Aydın Yurdum
AVM MFI Partners, Chairman

Nuri Şapkacı
ECE Türkiye Proje Yönetimi A.Ş., Deputy General Manager

Two teams will be discussing the cooperation between shopping malls and retail through a series of tough questions.

Semih Şeftali and Cüneyt Yavuz will turn into shopping mall investors to tell us how they decide on new investments and determine rental fees, while expressing what they essentially demand from retailers.

Aydın Yurdum and Nuri Şapkacı will become and represent retailers to convey their expectations from the shopping mall investors, especially on marketing plans and huge increase in shopping mall numbers.

An enjoyable and competitive session of two teams that have switched hats to bring fresh and positive approaches to the industry.

RETAIL'S NEWSPAPER:

POSTA

SEMİH ŞEFTALİ Esse, Chairman Semih Şeftali’s career started in Ernst & Young. He worked as the director of sales and marketing at Coats Viyella and Levi’s before acting as the general manager in Turkey, and later as vice-president of marketing in France at Groupe Seb. Not long after his position as general manager at Çarşı Büyük Mağazacılık, Semih Şeftali founded Turkey’s leading kitchenware brand Esse in 2003. In eight years time, the company has reached a turnover of 55 million USD. Semih Şeftali maintains his position at Esse as the chairman.

CÜNEYT YAVUZ Mavi, General Manager After graduating from Robert College, Cüneyt Yavuz completed his BA degree in political science at Boğaziçi University and his MBA degree at John Hopkins University. In 1992, he started working for Procter & Gamble and later assumed various leadership roles in Gillette, Duracell, Oral-B and Braun, responsible for Turkey, Israel and the Balkans. Since 2008, Cüneyt Yavuz has been general manager of Mavi, having more than 4 thousand stores in 50 countries worldwide.

AYDIN YURDUM AVM MFI Partners, Chairman In 1980, Aydın Yurdum started his career in textiles by setting up ADIDAS garment production in Turkey. He continued as the founding general manager of BATA Shoes and Giysa. Eventually, he assumed the general manager position at one of Turkey’s leading shopping centre leasing and management company. In 2006, he co-founded AVM Partners company that later merged with the German company Mfi AG in 2008. Since February 2008, Aydın Yurdum maintains his chairmanship at AVM Mfi Partners.

NURİ ŞAPKACI ECE Türkiye Proje Yönetimi A.Ş., Deputy General Manager Nuri Şapkacı started his career as a financial analyst in Nordstern- Imtaş Insurance Co. in Istanbul and joined KPMG as an Auditor. In 1996, he started working as the Finance Director at Pegasus Airlines. He respectively assumed senior manager positions in ITE Group PLC Investments, Teknoloji Holding, Yapı Kredi Leasing and Teknoser. Nuri Şapkacı joined ECE Türkiye in 2006 and still maintains his deputy general manager position there.