LEVENT ERDEN

Euro RSCG Turkey

CEO

SOCIAL MEDIA

This will be the most guiding and the most comprehensive social media session ever.

• Are we active only or interactive?
• Are social media “real media”?
• Nothing is real; in two years, another hype will come up!
• Should “social media” be taken merely from the "Face" value? Or doest it have more facts then "Face"?
• Why is it not in the "Book"s?
• "We just employed a young talent to handle those things" is not enough!
• Is there any (social) satisfaction without money?
• How we can be “alone” while being “social”?

In his own words, Levent Erden will be answering all our doubts and confusions on social media to turn this new concept into a valuable marketing occasion.

SESSION SPONSOR:

TEPE NAUTILUS

LEVENT ERDEN Starting his career in advertising, Levent Erden began at McCann and L'Oreal first and later was country manager of Pepsi, overseeing their rise to market leadership. Since then, he has worked in various executive roles in communications and marketing. Being one of the prominent social media experts in Turkey, Levent Erden continues to work as the CEO of Euro RSCG Turkey. At the same time, he maintains his lectures at Bilgi University’s MBA and e-MBA programs.