WHAT IF SUPERMARKET EXECUTIVES AND MANUFACTURERS SWITCHED HATS?

Erdal Kesrelioğlu
Tat Konserve, Former General Manager
Aeon, Partner

Uğur Demirel
Ülker Pasifik Inc., General Manager

Murat Sağlık
TescoKipa, Commercial Director

Zeki Çebi
Şok, Former Brand Manager
Polar Express, General Manager

Two sides of the industry meet at this session. Yet in different roles…

A common hot topic between the supermarket owners and the manufacturers where cooperation and rivalry go hand in hand, including price wars and shelf wars.

The executives of TescoKipa and Polar Express will become manufacturers, while Ülker’s and Aeon’s will turn into supermarket executives. Through a series of tough questions, the leaders of the retail world will seek solutions for the essential challenges of the industry.

Do they alter their rhetoric as their positions change? How do they administer solutions for common problems?

An enjoyable and competitive session of two teams that will swap roles to bring fresh and positive approaches to the industry.

RETAIL'S NEWSPAPER:

POSTA

ERDAL KESRELİOĞLU Tat Konserve, Former General Manager Aeon, Partner Erdal Kesrelioğlu had many leading roles at the Unilever Group for almost 18 years in manufacturing, supply chain, operations and sales leadership. After leading the merger process of the food companies of Koç Holding, he has continued as the CEO of Tat and Düzey. He established Board Services and CEO Mentoring Advisory for Amrop Turkey in 2010. With his 30 years of remarkable experience in local and international markets, he started consulting, coaching and mentoring on financial and operational issues. Erdal Kesrelioglu is currently an independent Board Member of textile, logistics, agriculture and food companies there.

ZEKİ ÇEBİ Şok, Former Brand Manager Polar Express, General Manager Zeki Çebi started his career at Migros Ticaret A.Ş. as store manager and continued as regional sales manager for almost a decade. In 2006, he was appointed to the divisional management role of discount market chain Şok to be responsible for leadership roles in defining product ranges, managing logistics processes, adjusting HR policies and sales teams management. Since February 2011, Zeki Çebi has been working as general manager of Polar XP - Nedlloyd Uluslararası Taşımacılık, a key player in transportation for cold chain items.

UĞUR DEMİREL Ülker Pasifik Inc., General Manager Uğur Demirel started his career in Maret A.Ş. and later worked as a production manager in Aytaç Entegre Et ve Süt A.Ş. In 1998, he started to work in the acquisition department of Gima T.A.Ş. Following Gima’s sale to CarrefourSa in 2005, he continued as the FMCG director and food acquisition manager, as well as holding a CarrefourSa executive committee membership. Since 2010, Uğur Demirel has been assuming the general manager position at Pasifik A.Ş., a sales company serving for the organized retail industry in partnership with Ülker Group.

MURAT SAĞLIK TescoKipa, Commercial Director Murat Sağlık started his career at Ford Otosan as project engineer and worked as national sales manager in Unilever between 1995 and 2005. He joined Tesco in 2005 and worked in different departments for a year in the UK. Murat Sağlık has been working in his current job as member of Board of Directors and Commercial Director in TescoKipa since 2006. He is responsible for increasing profitability in terms of all Non-Food Grocery, Fresh Food and Food Grocery departments ranges, merchandising, promotion and price planning. He is also liable for management of private label product development, corporate purchasing, technical and quality processes and communicating the commercial plans to the regions.