PETER FITZGERALD

Google UK

Retail Director

MOBILE BRIDGES ONLINE AND OFFLINE WORLDS

This session is designed to grasp the day and get hold of the future in mobile retailing.

In recent times, mobile retailing is not an option but a must.

Up till now, new technologies have generated novel worlds that existed beyond our imagination. Today’s mobile phones now identify what they see and understand what they hear. Those human-like mobiles are gradually becoming one of the main channels in today’s retail world.

Peter Fitzgerald, Retail Director for Google UK, will talk about how digital fuels one’s business and how mobile makes the companies more multi-channel, thus more tuned with how consumers are spending their time. The evolutionary process behind, the thread within e-commerce and the miracles of the latest smart phones will be demonstrated via new applications.

He will be sharing his vision on the future of mobile investments and up-to-date m-commerce applications from around the world. The importance of mobile-optimised sites and their contributions to the corporate turnover is also one of the hot topics.

SESSION SPONSOR:

SKM Projects+

PETER FITZGERALD Prior to his position at Google UK, Peter Fitzgerald worked for over eight years at Amazon.com as the director of business development. Afterwards, Peter managed leading multi-channel applications for Marks and Spencer and Mothercare. At Amazon, Peter started the Apparel store, which was the fastest growing store in the history of Amazon.com. He also launched the patented revolutionary internet bookstore system Search Inside!™. Peter Fitzgerald continues to have a leading role in global online retail as the Retail Director of Google UK.