Posta continues to be“Turkey’s Most Read Newspaper” for the past 14 year
Posta maintained its superior performance in 2017, clearly leading the competition with the highest dealership sales. In the period March 2016-February 2017 results from the Turkish National Readership Survey coordinated by the Turkish Joint Industry Committee for National Readership Surveys (BİAK) confirm that Posta is the newspaper with the highest number of readers in Turkey with a 1.723 million daily circulation.Posta’s undisputed leadership position is best illustrated by a difference of 433 thousand readers with its nearest competitor. Another striking point that the study revealed is that Posta ranks first in both male and female readership in terms of reach. With a positive sense of publishing that gives wide coverage to the human condition, Posta reaches Turkey’s rural and urban populations and is also the favorite newspaper of younger readers (ages 15-34).Posta’s readership belongs to the middle and upper income brackets.
Posta has the highest circulation figures in the ABC1 group, with 824 thousand readers, and holds the second place in the AB group, with 318 thousand readers. Posta ranks second in net readers in Turkey, reaching a readership of 1.265 million in 2016. Posta’s net readers account for 73% of the newspaper’s daily circulation.
Posta meets the expectations of its broad readership base with the newspaper’s numerous supplements that include Cumartesi Postası, Pazar Postası, Posta İzmir, Posta Bodrum, Posta Çanakkale, Posta Manisa, Posta Bursa, Posta Ankara, Posta Akdeniz, Posta Çukurova, Posta Eskişehir, Posta Trakya, Posta Anadolu, Posta Doğu Marmara and Bulmaca.
Posta aims to be the number one selling newspaper in Turkey in future years as well by distinguishing itself with its news content, easy-to-read style and price advantage. Posta’s main challenge is to further increase its share in overall advertising revenues in print media in the coming years.