Murat Birgül

Future of Convenience Stores

Shell is managing one of the biggest and most innovative retail operations in the world by their convenience stores “Select”.

Shell &Turcas Retail Deputy General Manager Murat Birgül is responsible for the sales & operations of more than thousand Shell retail sites. He is also a member of Shell & Turcas Executive Management Team.

Having completed his higher education in management at De Montfort and Middlesex Universities in the United Kingdom, Birgül began his sales career in the energy sector at Shell and held various roles in sales and marketing in the past fifteen years. Birgül, who assumed the role of Commercial Fleet Sales & Marketing Manager after working in various areas of Commercial Sales, had been working as a Commercial Manager for Shell Enerji, Shell’s Gas and Power Business in Turkey, for the last two and half years.

Murat Birgül will make a comparative presentation of convenience stores explaining the characteristics which make them different from other type of stores. He will also talk about the development and future of convenience stores.

In this inspirational session, he will also share his experience of how Shell successfully implements new practices in light of evolving customer behavior and trends.