Ergün Güler

A Brand Re-Writing the Codes of Retail 

Ergün Güler

Vestel, General Manager

Turkey’s Proudly Local brand Vestel is not only a consumer electronics company, but also a technology giant. Growing for 34 years, Vestel is pioneering the sector by its consumer oriented approach and implementing innovative and creative ideas.  Adapting rapidly to the current digital revolution, Vestel is re-writing the codes of retail. Vestel also goes beyond the ordinary and changing the dimensions of product experience and customer relationship by its new applications of V Hepyeni and Kafe Vesto. 


Ergün Güler, General Manager of Vestel since 2012 says; “I like Peter Drucker’s statement saying ‘if you are doing business as you did yesterday, most probably you will not be able to do business tomorrow’. If we want to exist tomorrow, we should change the way we are doing business. Now the value is on service, not on the product.” Güler will be inspiring us by talking about Vestel’s pioneer applications accompanied by anecdotes from the field.

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