Koray Karataş

Future Of Discount And Campaigns

Koray Karataş

Akakçe AŞ, General Manager

What does “the lowest price” mean for the customer? How does the shopping behavior change during special discount days? How is online and offline retail affected from those campaigns? Koray Karataş, general manager of akakce.com, one of the leadings comparison shopping sites for Turkish shoppers will share the effects of discounts and promotional campaigns on shopping focusing on Black Friday and 11.11. Over a million customers visit akakce.com each month to view categorized product and pricing information from a variety of online retail stores. In addition to product price comparisons, akakce.com provides consumers with information on a number of different purchase options. 

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