Migros offers a unique shopping experience and appeals to the hearts and minds of its customers with stores in 81 provinces in the seven geographical regions of Turkey. Migros works in line with its motto of “Good for you” to offer the widest range of good agriculture, good meat and high-quality products at the best prices and with outstanding customer service. The main objective of Migros is to reach its customers through various channels based on their lifestyles, to rapidly respond to their needs by these channels and to offer a diverse shopping experience in each channel.Main strategies of Migros are efficiency, penetration, shopping experience and growth. Migros aims to offer the basic needs of households at competitive prices without compromising on quality and with the best prices in the market. Migros is the first and only retail company which is qualified for the “BIST Sustainability Index”, developed based on Borsa Istanbul’s analysis of the companies in the BIST 50 Index, for four consecutive years. In addition, Migros increased its initial grade in the Carbon Disclosure Project (CDP) from “D” in 2015 to “A-“ in 2016 thanks to its intense work on sustainability.The biggest reward for Migros is the bridge of trust established with its customers. These achievements have been approved by national and international authorities with given awards. Migros received the “The Best-liked Retailer” award for 14 consecutive years associated with “Turkey’s Best-liked Companies” research.
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