Elif Berker

Nebim, one of the most established independent software manufacturers in Turkey, develops ERP and merchandising software for the Retail, Wholesale and Manufacturing sectors. With continuous experience since 1966, it specializes in garment, department store, home textile, furniture, carpet, glassware, optics, cosmetics, accessories and other retail sectors.

NEBIM's innovative software is used in 30+ countries and in 20+ languages in 7,860 companies with 70+ solution partners at home and abroad.

In this session, we will discuss in depth how complex operational process management of all channels, such as ordering, inventory and logistics, implemented on March 1, 2024 and implemented in Yves Rocher Turkey's 260 retail stores, web, mobile applications and marketplaces, is integrated and technologically solved. It will also be described in detail how the Omni-Channel strategy has transformed the retail sector and how a well-established brand like Yves Rocher has integrated into the digitalization process.

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